| How to spread the influence of brand becomes the hot topic in marketing. Confronting the condition of over production,homogeneity,hard sell situation and the demand for marketing becoming extremely hearty,the value of advertisement strategy will show its importance.AS the carrier for the influence communication, advertisement strategy can meet the need of enterprise for influence communication, which enable the enterprise can win in such a competitive market.Advertisement strategy is the source for the marketing focus and the good word of mouth which can provide continual influence to the enterprise and can be the stage for communication.This thesis begins with the essence of advertisement strategy,studying the mechanism between advertisement strategy and the influence of brand.Advertisement strategy promotes the influence and builds the brand influence of enterprise via demand integration,display system,communication integration and influence integration.Advertisement strategy being instrumental to build the brand influence is very important to elevate the consumer' s evaluation and recognition to the brand.Via elevating many index such as brand recognition,brand praise,building good image and brand loyalty and so on,advertisement strategy set forth the promotion of the influence of brand.As advertisement strategy provides a channel to shape and spread influence of brand,it should be set into marketing system for the purpose of promoting influence of brand.On the other hand,this thesis analyses the experience of how to improve brand influence through the strategy of Ad,and system explain the strategy.In the end,for realizing the importance of Ad and the application of Ad in practice,basis on one example,this thesis intuitionist discuss the model of operation of strategy of Ad to improve the brand influence. |
