Shanghai GF Company Marketing Project Management Research

This article based on the current domestic and international project management andmarketing aspects of theory research and Implementation. In the current projectmanagement and marketing on the basis of ideas from the current domestic andinternational steel trade market environment. Analysis of China’s steel trade enterprises arefacing severe market environment and the majority of our steel trade enterprises used theway of marketing and sales channel management method. These methods put forwardmain problems exist. According to the present situation and the existing problems.Application of modern project management theory. Knowledge in marketing and logisticsconcepts. For large iron and steel enterprise marketing channel construction anddevelopment of the theory. The enterprises should strengthen the construction of directsupply channels. And the integration of the corresponding channel logistics. Use ofelectronic information technology tools to implement electronic online trading strategies.Avoid higher-priced runs steel market risk implementation of futures trading strategy.These comments and suggestions to improve the market competitiveness of large-scaleiron and steel enterprises in China have very strong draw lessons from a meaning. Finally,taking Shanghai GF company to carry out the marketing project management of specificcases. From Shanghai GF company in the previous sales of the main problems existing inthe application of project management and the basic theory of marketing. In line with thedevelopment of the actual needs of the company ’s marketing project management method.To solve and improve the company’s previous marketing situation. The company in thecurrent severe market environment which have achieved good sales performance.