Malaysia Pc Market Analysis And Marketing Strategies For Metro Computer Company

With the high-speed development of information science and communication,the consumption pattern of now has changed enormously, the market conditionsbecome intricate, the market competition is unusually fierce. As to vast Chineseexport enterprise, because of the limitations of time and space, it is very difficult forenterprise not to grasp quotations of overseas market, change in right time, how aboutbe according to enterprise’s own characteristics, adopt the correct marketing tactics todifferent markets of goal, it is the key that enterprises survive and develop. I held apost in the medium and small-scale electromechanical export-oriented enterprise forseveral years, was successively engaged in sale and marketing plan and work, havemore communication with top management of the companay and customer. Relevantworking experience of the foundation of this text and trade development, take ACompany as examples, have analyzed the marketing tactics current situations andcharacteristics of the medium and small-scale electromechanical export-orientedenterprise, and some existing problems, and provide some solutions and guidanceopinions to a certain extent.The consumption electronic product trade global production that A Companybelongs to increases swiftly and violently, but the sales amount does not increase sopowerfully as production, it is obvious the development of the trade will face theenormous price pressure. I it visits A to be several person most representative to incharge of while being high in Company, understand tactics and concreteimplementation of company in view of products, price, channel and promoting in depth, and difficulty and existing problem met in the course of carrying out. Combinethe marketing4P marketing tactics theory, A Company can do the following toimprove in the marketing tactics: In the products tactics, implement the concept thatthe guest makes and melts the products, should put emphasis on the importance ofimproving product quality and market demand of the concern; Price strategy, ACompany should adjust the method of the fixed price progressively, offers customer’sadditional value such as technical support and market besides products to guide etc.,carry out and standardize and lower costs from inside at the same time; Channeltactics, use scientific administrative system and modernized management tool--ERPsystem, and strengthen the risk control and help enterprises to raise productionefficiency and reduce the production cost; Popularize the tactics, A Company needsincreasing and popularizing the variety in the way, combine network marketing andlower the cost.