Study On The Temporal And Spatial Distribution Of Singapore Malaysia And Thailand Tourist Market In China

Since the reform and opening up, Chinese inbound tourism market is growing rapidly with the increasing openness and the continuous improvement emphasis on the development of tourism, especially after 2007, Chinese inbound tourism development occupies a pivotal position in the world. Singapore Malaysia and Thailand are Chinese important tourist source countries in Southeast Asia, since the three countries are geographical proximity in Southeast Asia, the travelers are largely consistent in various regions in China. The article see the three countries as a whole to research based on the temporal and spatial distribution commonalities of Singapore Malaysia and Thailand in Chinese tourist market, the most important is to find the spatial and temporal evolution of the trend, also to find the hot spots that Singapore Malaysia and Thailand tourists in China. It can be targeted to provide better services for Singapore Malaysia and Thailand tourists in China;Design the overall marketing plan for them;Dig the potential tourist destination for Singapore Malaysia and Thailand tourists in China;Maintain the vibrant of tourist market and attract more tourists form Singapore Malaysia and Thailand to China.This article use the tourist data of Singapore Malaysia and Thailand published in "Chinese Tourism Statistical Yearbook,". Using the dynamic degree, annual concentration index, seasonal intensity index to observe the concentration or uniformity of time dynamics; Using the tourist arrivals rate, geographic concentration index, coefficient of variation to study the spatial distribution in China;Using the mean value of competitive state index and number of tourists to research the temporal and spatial interpretation of Singapore Malaysia and Thailand tourist in China. The article concluded: The high degree of dynamic areas that Singapore Malaysia and Thailand tourist in China are mainly distributed in the Northeast, Central, Northwest of China in 2000--2013; The higher annual concentration in most areas more evenly except the areas in Jiangsu, Zhejiang,Shanghai Ningxia, Guangdong, Yunnan, Beijing.The busy season of Singapore Malaysia and Thailand tourist in China is March to May and September to December, the low season for the tourist is June to August and January to February, the strength of the seasonal index showing declining trend overall. The tourists visiting rate from high to low is Guangdong, Jiangsu, Yunnan,Zhejiang, Shanghai, Beijing, Fujian, Guangxi, Sichuan; The spatial aggregation continue to lower of Singapore and Malaysia tourist in China, while Thailand isslightly different. The strong Competitiveness areas that Singapore Malaysia and Thailand tourist in China are mainly distributed in the southeast coastal areas:Liaoning, Shandong, Guangdong, Guangxi, Fujian;the southwestern region:Sichuan, Yunnan, Chongqing;as well as Hubei, Anhui; Jiangsu, Zhejiang and Fujian in east China will continue to be a large market; Guangdong, Guangxi in southern China and Sichuan,Yunnan in southwest China still have large market size and growth potential.This paper according to the characteristics of temporal and spatial distribution Singapore Malaysia and Thailand in China, presents the marketing recommendations are as follows: North China should be as the core of Beijing scattered visitors outward,Tianjin to play to regional advantages, Hebei to play its tourist attractions, Shanxi to play the cultural tourism, Inner Mongolia grassland summer tourism to attract Singapore Malaysia and Thailand tourist.Northeast China should make full use of ice and snow sports tourism resources to attract Singapore Malaysia and Thailand tourist,develop preventing sunstroke, hot(cold spring) bath convalescence health tourism.East, South, Southwest of China need to do the appropriate services, provide targeted services, improve service levels to keep the market vitality. Central China should set a good image of a tourist destination to keep abreast of travel demand conditions.response to the market Singapore Malaysia and Thailand tourist in China timely.Northwest China need to explore the surrounding distinctive tourism market with the help of the central radiation Xi'an.