A Study Of The Enterprises’ Core Competence Based On Employer Brand

In the market competition for each of the enterprise, corecompetitiveness is the thing which everybody dreams of. Core competenceis the guarantee of the development of the enterprise’s long-term stablecornerstone, and it is the life line of the enterprise. Modern enterprisecompetition is gradually transforming into the competition of the humancapital, and how to put the existing human resources into enterprise’shuman capital to form the core competitiveness of the enterprise is veryurgent. The employer brand construction and strengthening is the key tosuccess in the human resources competition. The enterprise wins andretains talents, and improving enterprise’s overall competitiveadvantage is of vital importance. On the other hand, based on the corecompetitiveness of enterprises evaluation standard, employer brand on theformation and development show uniqueness, integration, valuecontribution, difficult to imitate, ductility, and other basic features.Therefore, the employer brand is the foundation of the enterpriseexistence and growth, but also the central force of the corecompetitiveness of the enterprise. In the background of economicglobalization, the development of the enterprise to be better, the corecompetitive power to improve, the enterprise must increase the strengthof the perfect employer brand construction. Employers brand has variousexcellent values. Good employer brand is the foundation of corecompetitiveness, and is the kernel of the core competitiveness. Moreover,employer brand is the effect elements of the core competitive power oflong-term, fundamental and strategic, and t is the highest and mostconcentrated employers brand manifestation. Therefore, research of corecompetitiveness based on the employer brand has important strategic significance.In order to achieve the above objectives, this paper studies on multiangle in the light of the core content of different nature and differentresearch methods choices. The main methods are: the literature researchmethods, dialectical method, induction and integration methods, andqualitative analysis etc. In addition, the perspective in the selectedtopic and content are on the bold innovation. This paper’s macro researchdose not include all the aspects of enterprise, but combines employerbrand and the core competitive force of the enterprise organically, fromtheir connotation, relationship, function and evaluation system aspect,and do systematic research based on employer brand’s corecompetitiveness.Based on the core competitiveness of enterprises and employer brandrelated theory we take the literature review and theoretical overviewfirst. Then through the analysis of the inner link and mechanisms betweenthem, this paper studies the employer brand’s influence on corecompetitive power. Secondly, find out the problem in the enterpriseconstruction process of the core competitive force, and then targetedconstructs the enterprise core competitive power evaluation system, whichmainly consists of the four key indicators, namely: the employer brandcompetitiveness, the enterprise innovation ability, the comprehensiveenterprise management ability and enterprise learning ability. The richcontent of the employer brand and the resulting unique competitiveadvantage make employer brand become the critical path for enterprise toimprove the core competitiveness. Therefore, in the process of buildingthe system the central position of the employer brand is established.Again, through the qualitative analysis of enterprise core competitivepower evaluation system, this article establishes the enterprise corecompetitiveness model consisting of the core competitive ability--employers brand competitiveness and three other peripheral factorsincluding enterprise innovation ability, the comprehensive enterprise operation ability and enterprise the power of learning. Furthermore, thispaper analyses the close contact and the interaction mechanism among thefour key abilities, further assuring the core competitiveness’s corestatus of the brand in the system. Finally, this paper puts forward thecounter measure to perfecting brand employer and advancing theenterprises’ core competence.