The Study On Employers Brand Image Of Company A

Along with closer international economic links and more frequent global flow of talents,the competition is becoming much tougher in the human resources market. The urgent problemfaced by many companies is how to retain key employees and attract potential target talents.How to solve this problem? Enterprises find out that there is a very critical factor to solve thisissue, which is employer brand construction, a new concept of human resource management.Employer brand is a third brand following product brand and corporate brand, it becomes animportant part of corporate sustainable development.Enterprises can follow the concept of brand management to handle the relationship betweenemployer and employee, and the employer and potential employee. It contributes to establishunique corporate employer brand in the human resources market, which is a key weapon forcorporate to retain and attract talents in order to become more scientific and systematic intalent management, deployment and storage. It will be pivotal for company A to put thecorporate employer brand construction on the level of sustainable strategy development,becoming a core component of human resources strategy for the future development ofCompany A. This paper, based on corporate employer brand as the research object and purposeof employer brand construction, explores the theory and practice of employer brandconstruction and provide a modular construction scheme for employer brand construction.In this paper the main idea adopts theoretical analysis methods applied to practicalapplication. In the article structure, the paper is divided into two parts. The first and secondchapters focus on the theoretical aspects of analysis, through summary and analysis of thetheory of employer brand at home and abroad, systematically discussing the theory of employerbrand, clarifying the relationship between employer brand and other brands, elaborating thevalue and significance of employer brand in enterprise development, summing up a generalmethod of employer brand construction, and providing a theoretical basis for the specificconduct of employer brand construction.The third and forth chapters explain the practical research of Company A employer brandconstruction. They analyze the current development condition of Company A, and note the significance of Company A employer brand construction according to the facing challenges inhuman resources market. Also they analyze the situation on employer brand construction, andprovide a program and implementation strategies of employer brand construction. These twocharters propose a scheme of employer brand construction, based on strategic positioning of Aand A’s business philosophy " absorption and unique" with a further study of how the companymaintains employer brand. A company through employer brand construction can form a uniquecompetitive advantage in the human resources market to meet the company’s long-termdevelopment needs in talent strategy.