The Evaluation Of The Enterprise Competitive Advantage Based On Knowledge Management

How to improve the competitiveness of the enterprise in the market, to maintain the company’s core competitive advantage is the important issue of enterprises of all countries, the fate of bankruptcy of numerous enterprises in the market attracting the attention of many scholars.How companies can jump out of the short-term fate, how companies can achieve steady progress,when companies pay more attention to the external environment,they pay more attention to the education of themselves, enhancing corporate knowledge and learning ability is the current top priority for enterprises,and is also the key issues of the sustained development of the enterprises.On the basis of the analysis and evaluation of the theory of competitive advantage, from the perspective of the knowledge management to evaluate the competitive advantage. Detailed analysis of the key factors to affect the competitive advantage, using based on AHP gray cluster analysis on the competitive advantage, analysis and evaluation research, providing a more favorable regulatory help in formulating strategic decisions and corporate operations for managers, and develop healthy decision-making for the development of enterprises.Evaluation of competitive advantage, innovation of this paper is:First proposed a conceptual model of knowledge management, transfer and sharing of knowledge in favor of acquisition and absorption of knowledge, acquisition and absorption of knowledge promotes knowledge application, the application of knowledge is the basis of the knowledge innovation, knowledge innovation has become the source of the transfer and sharing of knowledge, The effective operating of the knowledge circulation improves enterprise’s learning ability, The learning ability of the enterprises contributes to the performance of ascension, Enterprise improved performance then forms the enterprise competitive advantage; Second,from the viewpoint of knowledge management put forward the competitive advantages of enterprises evaluation index system, providing the theoretical basis for evaluation for competitive advantages of enterprises,analyzing competitive advantage of the enterprise based on the AHP grey clustering analysis, objective evaluation the affecting factors of the competitive advantage.