Rural Consumer’s Behavior And Demand Marketing Reserch Report For Zhoukou Mobile Communication Company

With the rapid development of Central Plains Economic Zone, the rising of agricultural modernization level and the changing of rural economy structure will inevitably bring consumer live in rural areas changes in lifestyles, consumption patterns and other aspects of the environment. In order to find internal and external factors of rural consumer to select service provider, comprehend rural consumer’s behavior, size up rural consumer’s new communication needs and draw up new marketing strategies for the development of rural market, Zhoukou mobile communication company carried out a special marketing research in local rural market.Through statistical analysis of the survey datas by SPSS, the thesis described the characteristic of Zhoukou rural consumer behavior and consumer demand, and comparatively analyzed the significant difference in consumer behavior and consumer demand of various genders, ages, educational levels and family incomes.Based on the survey data, the thesis analyzed rural market marketing strategy by SWOT, and proposed the suggestions.