Research On Personalized Corporate Image Design Manual

With the world economic pattern is updated ceaselessly,economic centre of gravity shifted, the global economic integrationadvancement, in the homogenization of commodities in thecontemporary society market environment, material value far lessrelative to the desire of people added value produced by the role ofthe big, the public began to attach importance to its socialsignificance and value of information pursuit. In order to adapt tothe global economic and social development and modern enterprisemanagement of the new trend and the trend, accelerated ourcountry internationally competitive Youqiang enterprises, throughthe overall visual recognition system design to enhance their ownvalue and the realization of corporate social value of corporateimage design strategy is generally introduced, and corporate imagedesign manual preparation to become consolidated enterprisesimage design system development of the necessary means. It notonly ensures the enterprise to convey the image of integrity, unityand standardization of the system, is the future of enterprises forsending identification image of the" text", also highlights showbusiness personality, fast and accurate transfer of an enterpriseinformation, image of the means of corporate style, vivid and powerful propaganda of the the management thought of theenterprise and the policy, in order to shape the corporate image tolay a good foundation for the visual impression of the connotation ofenterprise image and external visual image is reasonable andunified, convenient management, save communication cost. Withthe corporate image design handbook of theory research andapplication practice, exploring the personalized manual design ofroads, the establishment of sustainable development of manualdesign mode, to become China’s corporate image design manualcareer goal. Not only such, manual design is also the enterprise forits own design and development of determination, strengthperformance based on. Personalized corporate image design shouldbe international corporate image design theory with the enterpriseunique culture crystallization.This paper is mainly through the enterprise image designhandbook: how to personalize the conceptual design is studied. Thepaper consists of seven parts: the first part from the political,economic, cultural and other aspects of analysis that the enterpriseimage design manual formation causes and the inevitability ofdevelopment; the second part from the corporate image designconcept, content, form and development and other aspects of thecompilation of the domestic corporate image design handbook ofcognitive narrow design and positioning is not accurate; the thirdpart of the second part of the question that should be developed tocreate personalized corporate image design concept, and in view ofthe enterprise image design better into the concept of personalizedmade thorough research; fourth, five or six part of an example to prove the only combine the national conditions of our country, thedevelopment of personalized concept book design mode is ourinevitable direction; the seventh part summarizes the full text,highlighted China’s corporate image of the internationalizationdevelopment of enterprises depends on the image design ofinternationalization and corporate image design of theinternationalization and inseparable from the concept ofpersonalized based on the pioneering and innovation.With the integration of global information arrival, east-west inthe economic, political, technological and cultural and educationalaspects of communication increasingly grow in quantity, theEast-West culture is gradually the organic fusion, we should dare to"take" combined with China’s national conditions, to create a fusionof eastern and Western characteristics personalized corporateimage design manual mode.