Research On The Company Image System Planning Of Kjf

Corporate image is the enterprise brand construction accelerators. If a new brand in order to occupy the market quickly, to rely solely on the stinging competition, product promotion ways already can not satisfied any more, the competition has gone beyond the product itself, the non-product competition is in a prominent position, good corporate image is an important part of strategy and has great power to open up the market.Corporate identity system strategy's induction is a systematic project which involves business the philosophy and the long-term development of the enterprise, it must undertake on the foundation of sufficient investigation and study, has the plan, to have the preparation from enterprise own angle embarking, the union enterprise development strategy, can achieve the anticipated effect. This paper begins with a brief introduction to the corporate identity system's basic concept, then, analysis is given to research status at home and abroad, this part which is main about the brief summary to the selected title background and purpose, research structure, content, and the frame of the thesis.This essay based on elaborate research in KJF, summarizes the present development of it, and concludes a detailed analysis of the problems encountered in the development process.With the SWOT analysis method, analyzed the external opportunity and threat, internal advantages and disadvantages that company faced, proved KJF into the need of corporate image recognition system.On this basis, combined with the actual situation of the company, using the relevance theory of corporate image recognition system to design of mind identity system, behavior identity system and visual identity system of KJF, including the preparation before the CIS system design, operation of internal and external transmitting, gradually taking shape with its own characteristics corporate image.Finally, in accordance with the actual circumstance of KJF, developed appropriate evaluation criteria to evaluate the effect of the CIS system implementation centripetally from mind identity system, behavior identity system and visual identity system, so as to provide bases for its further improvement and development.