| In recent years, along with the social and economic progress of the domestic banking system has seen rapid development, To meet the fierce competition, many banks have taken to improve office efficiency. through technical means lower operating costs, This forced the banks to meet the competition and the development of more widely adopted and the various ways in order to survive. In this market context, Jilin sensitive financial Equipment Company was established in 2004. It is a franchise brand of financial tools, financial professional equipment dealers. After three years of market competition, Jilin sensitive financial Equipment Company has the financial strength to grow rather large machinery dealers. At present, the Changchun municipal Banknotes counter existing financial tools and dozens of dealers, the financial tools for the more direct approach. Currency Counter there retailing, the department store sales, wholesale sales and so on. Multi-segmentation of the market showed a pattern. As the financial industry to accommodate the unique characteristics of the financial machinery manufacturers to produce what the market is, or what the dealer, customers buy, which led to the chaotic market brand, market disorder is frequent. Just busy production manufacturers, distributors and will be mainly on enlarging the scale of operations and improve sales. no time to attend to their service quality, customer satisfaction greatly reduced. To meet market needs, enhance customer satisfaction, increase their visibility and reputation to expand market share. become the market leader. I think the establishment of Jilin sensitive financial Equipment Company corporate image recognition system is an effective link speed of the company's development. In this paper, the market for tools to financial representatives, and automatic analysis of the Currency Counter bookbinding machine market characteristics, sensitive company's market position. and use it as the basis for the establishment of Jilin sensitive financial Equipment Company corporate image recognition systemFirst, the customer buying behavior of financial market analysis tools.The change, from Financial market to accommodate the customer's purchase desire to purchase behavior, is caused by various, but decisive one is always metal one. For example during a shopping for counting note machine, a customer needs"Are there security, timely, long-term, it will not have an impact on work"product, and the big trouble is so complex. If the dealer could think carefully about customer real requirements from customers'view, the customer will identify with the dealer. The dealer also could reduce the service mistakes to improve the customer satisfaction. Therefore, an analysis of customer requirements on dealers. The overall financial machinery dealers from the requirement of customers : customer expectations dealers have sufficient advanced technology, good products effective, reliable source of the products; efficient, accurate and timely support services; accurate professional knowledge. Meanwhile, customer expectations in the process of purchase to receive proper attention, and hope that the establishment of friendly relations with their sales representatives; expect to buy pleasant atmosphere; dealers expect to deliver on that promise. Maintenance of the machinery and customers in the hope that faster and more accurate; When the machines are pending in maintenance repairs to provide equipment; maintenance of the project are detailed; after repairs in a reasonable time. phoned to ask about whether the repairs completely satisfied with the results. Of course,customer purchase decisions must go through a "Cognitive products, selection, purchase and ownership experience, bought" in the process.Second, the determination of the status of the business market. In market visibility, market reputation and market position of the company's products sensitivity analysis can be seen, Jilin acumen financial Equipment Company products in the market at a different status : For example, Currency Counter market. Since entering the field of commodities earlier time, has just entered the commodity market, only two major manufacturers to direct a strong professional approach to the sale of such goods banking system. Market followers from the company soon became the market leader, particularly in the non-bank Currency Counter rapid increase in market demand, as the market leader, Company's sales during this period have greatly improved. Subsequently, however, a larger bank Currency Counter market changes, the company is not sensitive to small shocks. For non-bank Currency Counter market. sharp expansion in the non-financial sector is one of the first areas Currency Counter market dealers. However, the subsequent period of time, did not offer a timely response to changes in the market, the market share of these commodities declined slightly. For other financial equipment, such as Bank Note Machine and try to put financial support equipment such as aircraft, Currency Counter market driven The main challenger at the current market position. For office equipment market, accounting for less than the company's main business. So keen are relatively small companies into their markets, it is still the position of a market follower, If automatic binding machine market. However, as an office equipment and marketing enterprises is a complex environment faced by companies keen, and the other companies in the industry as well. The problems we are facing in the field of office equipment, many different types of products can not be effectively focused. Difficult to build the core competitiveness of domestic enterprises. This is a major characteristic of the industry, but also not at all clear to reflect the market position. As each have their own products, often in a particular product market is the market leader, Another product in the market and the market is the number of persons in this situation.Third, corporate image design. Based on the market in Changchun City, Jilin Province, on behalf of the environment for research and analysis on the basis of customer buying behavior, the corporate image of the design and operation of the following steps :1. Clear business rationale.Jilin acumen financial Equipment Company is the business rationale integrity, friendliness and affection, genuine concern for clients to achieve; Mutual respect, achieve unity and harmony among employees; breakthroughs, emphasize innovation, and make reasonable construction of the team. And ultimately improve customer satisfaction and loyalty, increase product sales and market share to achieve. completion of the economic mission, as the province has become a leading professional, the financial integrity of machinery and equipment, financial service providers.2. Regulate business behavior.According to the demands and expectations of their clients and maintain a client willing to adopt the attitude you purchase products and services, and the customer's personality, to adjust their methods; achieved through the development of retailing and service standards and personal service standards to achieve a sincere attitude toward customers, You and your are willing to buy all the necessary products and services; to win customer satisfaction. to win the loyalty of customers.3. Visual identification of design enterprises(1) clear standards of customer-oriented shop(2) to clarify that enterprises reunification marking system(3 ) shop layout requirements(4) the overall visual dealers clear criteria,In summary, we believe that if you are friendly products, there is a good dealer, with the satisfaction of the level will remain at 56%. Good product, and the dealers will lead to poor customer satisfaction dropped by 20%; less friendly products distributor, would enable users to achieve the satisfaction of 49%, 7-8% decline. If the product is poor, there is no user satisfaction, for you, good product needs a good distributor. |
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