The Research On Festival Tourism Development In Henan Province

With the development of social economy and the improvementof people’s living standard, the number of tourists are more andmore. At the same time, in order to be in a dominant position, mangplaces also develop tourism industry, and form intense competitionposture. In order to meet all kinds of different levels demand oftourism consumers, and gain a good place in the fierce competition,different areas have introduced various new forms and richcontents of tourism festival activities. This plays an important roleto adjust the industrial structure of the region’s tourism, promoteupdating of the tourism product, reasonable regulation of the crowdof the season of travel, to make up for the decline in revenuebrought about by the low season for tourism and other issues.Meanwhile, through the organization of festival tourism activities,organized to accelerate the improvement of ground infrastructure, to enhance its visibility in the country and the world, attracting anumber of business investment, stimulating domestic demand, allhave an important significance.Henan has a long history, abundant festival of tourism resources,in order to achieve the tourism province move to the touristprovince ,in recent years ,around the use of its advantages inorganizing a series of festival tourism activities, although some alsohave been some successes, but still have many problems. scientifictheory is an urgent need for Festival Tourism as a guide to let themhealth, sustainable develop, this in-depth study on the the Henanfestival tourism is extremely urgent and necessary.In this paper, through analyze and research Henan festivaltourism development conditions and the developmentproblems ,this thesis puts forward the strategies of festivalstourism development in Henan future .In this paper, there are seven parts. the first part of theintroduction mainly described the research background andsignificance, narrate comprehensively the related study of thehome and abroad in recent years. under which propoles researchmethods and technical routes of this thesis; the second partdiscusses the theoretical basis involved festival tourism, accordingto Maslow’s hierarchy of needs theory, theory of sustainable development, the scientific theory of competitive advantage theoryetc .All of this propride the seientific theory for the development offestival tourism in Henan .The third part discusses the definitionand classification of the festival and festival tourism given by Allscholars. The fourth section provide overview of the conditions ofthe development of festival tourism in Henan, the main geographicconditions, socio-economic conditions, and tourism resources wereanalylised. The fifth section discusses an overview of the festivaltourism development in Henan, analysis the shortcomings offestival tourism in the development. The six Part proposed thedevelopment specific strategies of festival tourism in Henan.Which is based on the present situations of the development offestival tourism. All of this make the planning of the healthy andsustainable development of festival tourism . in The seven partmainly summarize the situation of festival tourism about Henan.reflection on the shortcomings and needs in future study wereplaced .