Study On The Tactics Of Cyber-marketing For Small Press Of China

Cyber-marketing in the 21stcentury is an important development directionof marketing. The process of doing network marketing for a press faces manyenvironmental managerial and technical aspects. E-marketing, a significantPart of the enterprise marketing, realizes the targets of marketing by Internet,computer corresponding technique and the figure medium. Compared withtraditional marketing, Cyber-marketing shows a more extensive, real-time, theeconomy, interactive features, it is the traditional marketing, the product ofcontinuous development and improvement, it is in combination with traditionalmarketing and promoting each other, network marketing was able toincreasingly sophisticated.During the process of cyber-marketing, publishers face many issues aboutenvironmental, management and technology. For small press, it is a practicalissue to take full advantage of new technologies and new means of integratedmarketing resources. Small publishers can compete in the market to takecyber-marketing as a new breakthrough. The exploration of cyber-marketingmodel is also an important way to make a transition to a modern enterprise forthe publishing enterprises.On the basis of the analysis of the definition and characteristics ofcyber-marketing in China’s publishing industry, the article carry out acomparative analysis on marketing for the different characteristics of smallpress and large press in the cyber-marketing. Then, it explored the tactics ofinternet marketing for small press. Finally, imagined the network marketingresearch trends of Small Press, it wants to provide China’s small sizedpublishers of cyber-marketing marketing useful inspiration.