The Research On Current Situation And Restricting Factors Of Sports Insurance In Colleges And Universities In Chengdu

The sports industry refers to all the production and business activities related to sports,including sports material products and manufacturing and operation of sports service products.In October 2014,the State Council issued Opinions of Accelerating Development of Sports Industry to Promote Sports Consumption,which defines clearly the status of the sports industry.Driven by the double dividend of policy and market,the sports industry in China has achieved rapid development.The sports industry includes sports industry,sports peripheral industry,and sports intermediary industry as well as sports industry consumers and so on.As a part of sports intermediary industry,sports insurance industry begins late in China.College students participate in physical training,accidents of accidental injury more.However,after the occurrence of the accident,because there is no perfect consultation channels,the claim procedure is not familiar with the cause,often do not get good protection.At present,there are few theoretical studies on the sports insurance in college and university in China,however,the studies are necessary for the study of sports insurance of college and university in Chengdu,which is also of theoretical and practical significance.This paper takes the students and post-service PE teacher of 10 Universities and Insurance company,s personnel.Uses literature materials method,questionnaire survey method and visiting and investigation method,mathematical statistics method as well as comparative analysis method to carry out investigation,analysis and studies on the present situation of the promotion of PE insurance online and offline and sports insurance promotion of Chengdu's insurance company of college and university in Chengdu.Through the investigation of the present situation of sports insurance promotion of college and university in Chengdu online and offline.Through discussion and analysis,the following conclusions are drawn:(1)Insurance company has begun to attach importance to the promotion of sports insurance and increased the investment.(2)Insurance companies are beginning to realize the advantages of online promotion insurance.College teachers and students online purchase of sports insurance,if there is or danger situation,the satisfaction of claims is high.(3)The existing university sports insurance coverage is less in Chengdu city.(4)The consciousness of insurance of teachers and students in colleges and universities in Chengdu is not high,and there is little understanding about the existing insurance and the way of claim settlement.(5)The situation of compensation claims of college students in Chengdu is obviously less than the teachers and the school.(6)At present,the insurance companies promote less on the online sports insurance,most of the sports bodies in Chengdu university do not know and trust the online sports insurance model.(7)The insurance coverage of sports insurance in Chengdu is limited,and the regulations are not perfect.(8)The insurance company has no authority and unified online insurance route,which is convenient for the main body to enter into use.In the present situation of the popularization of sports insurance in chengdu university,the following strategies are put forward:(1)the establishment of funds to encourage the innovation and improvement of sports insurance risks in colleges and universities.(2)the insurance company shall improve the clauses of insurance and the specific contents of the insurance.(3)the insurance company shall strengthen the cooperation with the university,and do the publicity and promotion of sports insurance in fine detail.(4)the insurance company establishes the complete college sports insurance system,completes the after-sale return and the insurance claims.(5)the insurance application software of the unified authority of our country insurance company shall be promoted.(6)increase online customer service,simplify and transparent insurance claims procedures.At present,there are few researches on sports insurance of college and university.This paper analyzes and discusses the current situation of the sports insurance promotion based on existing types of sports insurance and purchasing status of college and university in Chengdu in order to put forward theoretical basis for the promotion of sports insurance of college and university in Chengdu,so as to promote the development of sports insurance in Chengdu.