Research And Development Strategy Of Beijing Geology And Mineral Company

Since2000, along with rapid economic growth, accelerated urbanization, the central and local government increased the investment in railway, highway construction, urban construction and housing construction. China’s accession to WTO, deepened the world’s economic integration. To Beijing Geology and Mineral Company, the major business is base-industry and infrastructure, how to seize opportunities, face challenges, the urgent need is to re-examine its strategic position and direction of development, make and implement scientific development and implementation of strategic planning, to keep the company’s sustained, healthy and rapid development.Beijing Geology and Mineral Company, has adjusted the direction of development, and actively contract survey, mapping, environmental control and other projects to expand living space, and get good results. But compared to the same industry in China, there is still a big gap. Therefore, she needs a proper understanding of her own company status, determine her own development strategies. A clear direction of her development is her inevitable, right choice.This paper, with a systematic study of strategic management theory, based on the external and internal environment, combined qualitative and quantitative, advancing layers method, analysis from six aspects such as economic, policy, social, cultural, demographic, and the globalization; from the barriers into the industry force, threat of substitute products power, bargaining power of buyers, bargaining power suppliers, the competitiveness of existing competitors to analyze Beijing Geology and Mineral Company to geotechnical prospecting, mapping industry and overseas projects in their respective industries competitive position and the corresponding capacity; through the recent completion of output indicators, a comprehensive analysis of the development conditions and trends; the same time through the completion of its own profit targets in recent years, analysis Beijing Geology and Mineral Company in various industries in the state of competition and development potential.Integrated external environment and internal environment factors, combined with the company’s actual situation, put forward the strategic adjustment programs to adapt, to Beijing Geology and Mineral Company on business objectives should develop potential, high profit margins, the support of central and local governments, take advantage of her high technical level, abundance of data results, Grade A unique cultural and business advantages to further strengthen the mapping and prospecting, and intense competition in the market to transform the subway precipitation industry, give priority to the development of overseas projects, so as to achieve economic growth, increase efficiency, employee income goals.