Research On The Importance Of The Network Marketing Strategy Effect On The Consumer's Online Shopping

The arrival of the era of the Internet, is not only the information technology and the transformation, more important is it made in human economic activities happened on incredible way. The Internet's characteristics and provide services for commercial brings great development potential, the marketing environment has great influence, the enterprise marketing strategy for the development of the Internet and rich. China has welcomed the network shopping market clinch a deal amount, volume and mature gradually rise, but not in the consumer has fully accept and means, consumers shopping network model with facing include culture, marketing system and the national legal system and social morality, the influence of various causes many online marketers stay valuable consumers, revenue and profit is decreasing, seriously affecting the development of Internet shopping market.Through the questionnaire survey found that the communication network marketing strategies and tactics, the convenience of strategy of consumer credit strategy has important influence on shopping behavior. These tactics will significantly impact of excellent shopping process of consumer completed, affect consumers shopping website for the satisfaction. This is based on two fast-growing clap nets for questionnaire and concrete analysis demonstrates the view, which is of practical significance. Thesis main structure:Firstly, the introduction section, this paper studies a background, shopping network development, the author explains the choice network marketing strategy research significance, the paper introduces the research contents, methods and innovation.Chapter 2, this paper introduces the network shopping network consumers and the influencing factors. Internet shopping as mankind in the history of electronic commerce, a flower with traditional retail sales and promotion of different pattern, the more traditional retailers has the incomparable advantages. In addition, this section is also introduced the main characteristics of network consumers, the Internet, network in the large consumer characteristics is endless also and same, study the characteristics of network consumers can make the seller understanding consumer interest, demand and better guidance marketing strategy formulation. Then, the paper introduces the effects are generally considered shopping online consumer of factors, including price, network security, goods delivery, integrity, legal regulation and arbitration, etc, to solve these problems, it would be very difficult to long-term attract and retain customers.Chapter 3, about network marketing strategies for consumers shopping influence analysis. Firstly introduces the development of e-commerce of famous "4C now universal theory and join the credit strategy. These strategies of using basic covers shopping website, network business sales and service, and shopping website sales, promotion, service in the network shopping market marketing strategy of the centralized embodiment. The selection of the population stable income as sample, carries on the questionnaire, which was tested their marketing strategy. Through the statistical data of conclusion.Chapter 4, select clap nets for network marketing strategy of the concrete analysis. Clap nets is the present domestic behind the second-largest dragons, shopping website C2C founded in 2006 on large user clap nets, thus, more than a year and taobao par ebay. Through the questionnaire survey to clap nets, clap nets marketing strategy of marketing strategy and convenience to consumers, credit strategy strategy of most profound impression, attention, combined with the highest clap nets are actual situation, marketing strategy in clap nets in the practical application and effect.Chapter 5, to consumer thinks important marketing strategy and given some constructive Suggestions to further improve the several large, marketing strategy, make a better service for the network merchants and consumers.Finally, a conclusion that the limitations of research, and inadequate and shopping network for the future of the industry.