The Research On The Performance Evaluation Of The Listed Companies Of Real Estate Based On Factor Analysis

Accompanied by the gradual maturity of the real estate market, real estate industryas apillar industry of the country growing; the industry competition is becomingincreasingly fierce. real estate development companies should strengthen its ownmanagement to improve performance in order to gain market advantage. Listed realestate companies as the leading enterprises o f the real estate industry, represent thecomprehensive strength of the industry and reflects the complete industry developmentpicture. The improvement to flisted real estate companies performance not onlybeneficial enterprise market competition and improve the industry competitiveness, butalso beneficial to the healthy development of China’s capital market. Therefore, theestablishment of the listed real estate companies performance evaluation system iscrucial to the evaluate company performance correctly. This will not only beneficial theinvestor to make their decision but also beneficial the government to regulate listed realestate companies and finally will improve the operation management, performance, andenhance competitiveness of listed real estate companies. The operation of the businessperformance evaluation, the correct evaluation of business results, which is not onlyconducive to the choice of capital market investors, but also conducive to the securitiesregulatory authorities to strengthen supervision of listed real estate companies, but alsohelp strengthen its own management in listed real estate companies to improve businessperformance, enhance the competitiveness of enterprises, to accelerate long-termdevelopment fenter prises.This article pointed out the problems of corporate performance measurementsystem by describing china and western enterprise performance evaluation status and development progress. Considering real estate industry characteristics, this articlepointed out a key factor affecting listed real estate enterprises performance. Afterconsidering the principles and affecting factors, this article established a performanceevaluation system using four financial indicators: solvency capacity, profit capacity,operational capacity and grow capacity as core and selecting four non-financialindicators: employee development, internal operation, costume satisfaction and socialcontribution as a complement.This article firstly described some traditional evaluation methods such as TOPSISmethod, gray relation altheority, the data envelopment analysis and analytic hierarchyprocess method, and then made a comparative analysis of the various evaluationmethods found the pros and cons, and finally chose a relatively objective, accurate andoperational method(factor analysis) to identify the main factor sand then calculate thefactor score.In case study, this article takes35real estate listed companies in China’s Shanghaiand Shen zhen A-share market as sample to rank the performance of these companiesusing SPSS draw software. This article further proposed rationalization suggestion forof real estate listed company’s development.