Performance Evaluation On Listed Real Estate Companies

Since the reform and open policy, China real estate industry has swift development, and the scale has been more and more large. At the same time, with the capital market development, some real estate enterprise continued listing. The performance of listed real estate companies become a concern.The paper first through to the domestic and foreign enterprise achievements appraisal target system research, adopts the comparative analysis the method, carries on the quota and the qualitative analysis to the achievements appraisal financial norm and the non-financial norm. In view of the China listed real estate companies actual situation and the management characteristic, the paper has constructed the system of the listed real estate companies performance evaluation. The quantitative index includes the enterprise debt redemption ability, enterprise profit ability and the enterprise growth ability. The qualitative index includes the customer and the social responsibility. Next unified AHP and GRAM, the paper has constructed the listed real estate companies performance evaluation model. According to the evaluation result, these reason affect China listed real estate companies performance. As follows, listed real estate companies invests too concentrate, the real estate to be listed property scale is generally small, the national macroeconomic policy change, the most real estate to be listed lacks the setting up brand image consciousness and so on. And aims at these reasons to propose the corresponding countermeasure, as follow, Enlarge investment region and shifts the investment emphasis form east region to west region; The small listed real estate walks the specialized division and join management path; The large-scale listed real estate should strengthen the industrial reorganization, implement the collectivization management; Enhances the enterprise image and the setting up brand superiority and so on.