Research On The Strategy Of Finance Program In Higher Vocational Colleges

Along with the process in marketization and popularization of higher education, finance major in Qingdao Hismile College is facing opportunities but more challenges. The core element in our college development process is major development. We have to position our finance major accurately, make it with uniqueness, brand advantage and characteristic advantage if we want to make the major to remain invincible in fiercely competitive market. In practice of school running, finance major, Qingdao Hismile College, sticking to the mode of "Combine work with study, Go through from school to job" to train qualified people, adhering to brand development, has gradually developed its clear special features and major advantage. It has been widely acknowledged by society with its promoted education quality and education level.To draw up a development strategy is a complex and integral work. Due to its characteristics such as large scale, wide scope and strong relevance, it requires a forceful organization to design and coordinate in order to guarantee the strategy effective, continuous and adaptable.This paper analyzes its internal and external environmental factors that may affect or even hinder the development of finance major in higher vocational school in details. The paper also presents its advantages, disadvantages, external opportunities and challenges, puts forward four aspects on strategic development target based on the key problems in development of Qingdao Hismile College. It also works out a scientific concept of development of vocational education in conformity with the feasibility of high-security measures and implementation of the strategy in Qingdao Hismile College, carries out assessment, risk analysis and risk prevention recommendations.