The Analysis Of Gangnam Style In Communication

The Gangnam Style is a K-POP single released in July2012by the Koreansinger PSY. It has a dynamic, lively music style and strong sense of rhythm. With theunique, alternative riding dance, the MV of Gangnam Style is full of strongpersonality. The Gangnam Style has received warm responses once it released. In lessthan three months, the Gangnam Style has obtained people’s like for more than2.2million from all over the world on YouTube. And it also received325million hits.Gangnam Style has become the video which the most people like best and waswatched by the most times from so far. Subsequently, the Gangnam Style causedpeople to emulate, or even become a worldwide popular cultural phenomenon.This article will take Gangnam Style as the study case, analyses the reasons thatwhy Gangnam Style is so popular in the world from the perspective ofcommunication studies. The first, comprehensively analyses the presently spreadsituation of the Gangnam Style, as in the local situation-South Korea, the whole worldor in China. Then, in the process of the analysis about the Gangnam Style, this articlewill focus on discussing its own characteristics, about its lyrics content, image contentMV and music features, etc. By doing this, it can explore the impact which theuniqueness of the content itself can make the different communication effect. Thethird, the article will base on the perspective of media usage, study its propagationpath, including the social networks and other new media, traditional media, etc. And,focus on the organization or interpersonal communication will also help us analysesthe communication effect of Gangnam Style better. The forth, analyses thecommunication effect of Gangnam Style, such as the scope of its spread, theeconomic benefit,cultural effects, the political effects and so on. By exploring thecomplete communication process of Gangnam Style, realize the propagationcharacteristics of the communication activity about Gangnam Style.At last, based onthe study above, think about the reference significance the Gangnam Style has toChina,which is so successful in the world.