Network Opinion Leaders To Build Civil Society In The Hot Issues Of Impact Study

Booming in recent years, China’s civil society, but we have to explore the influence of the rapid development of civil society at the same time, tend to ignore an important factors has important influence on building civil society emerging, that’s opinion leaders. Traditional media era, opinion leaders, with its advantage of information often selectively for information transmission and thus to guide the public opinion. The emergence of the Internet an unlimited impact on human society, a multitude of digital media have sprung up. Digital media due to its special technical attributes with many very different with traditional media transmission characteristics, opened all the arrival of the era of media, led to the emerging "opinion leader" of the new power hierarchy. Emerging opinion leaders on weibo in recent years actively give their own opinions and ideas, on the Internet rapidly converge into a strong tide of public opinion. Sometimes often extended to offline, deeply influence the political process in our country, affecting the building of civil society. So this article focus on the emerging new media era of opinion leader class to build civil society in China.Paper to our country’s current civil society development present situation as a starting point, analysis the cause of the rise of emerging opinion leader class and characteristics of the hot issues from the network points out that the opinion leaders in to foster and improve the network of public opinion of citizen consciousness; Further elaborated its created conditions for constructing civil society in China as well as to the supervision of government behavior, establishing the scientific significance of the social evaluation system; Finally, the paper points out the need to be mindful commercial professional opinion leaders to build civil society in our country has the negative effect, and points out that strategy, so that the opinion leaders in order to promote the construction of our country civil society makes a positive contribution.This paper starts with the analysis emerging opinion leader group, seek the efficient way that solve network group incidents, promote the healthy development of civil society in China. Research topic in improving citizen’s political participation and the construction of civil society in our country with good social benefits.