Procter&Gamble Brand Communication And Brand Building Of The New Digital Media Age

With the era of consumer collar, the brand has become an important factor in business competition, changes in the media environment to promote the brand managers began to face the rapid propagation environment and changing consumer groups.it is being challenged in the old brand communication mode At the same time, how can explore new media in the digital era a digital brand media mode characteristics of the times it is particularly important.Procter&Gamble brand communication and brand building as a template, first introduced the era of new digital media brand communicators brand communication, brand communication channels, the impact of consumers and new digital media age features, followed by the contrast in the period of traditional media and the different modes of the new digital media of Procter&Gamble in brand communication and brand building, and communication channels, the information carrier different brand communication strategy of the relationship with the consumer, and a specific period of four to explain the new digital media period of P&G’s new approach, diversification of communication channels, the visualization of the information carrier, diversity, and consumer relations continued close, integrated brand communication strategy, interactive sexually transmitted its latest4C mode, and finally to Procter&Gamble the century brand development experience, analysis of the mode of its excellent brand communication and brand building, brand communication and brand building of local enterprises to make some suggestions, and have the potential of the concept of brand communication to consumers on the absolute leadership connotation of brand development, conceptualization, will spread information converted to spread the philosophy of life, pay attention to the brand communication combination of "real" and "imaginary". Market in the future, become the winner of the brand communication.