| With the development of science and technology, mobile devices are nowgrowing status in peoples lives, and micro-video also rely on mobile devices isbooming rapidly popular.Because of the micro-video is a new form of film and television work.Production staff before the traditional film industry professional production team,also called "grassroots" civilian producers, creation of forms and so forth, are not thesame style works, the micro video works are in the quality varies greatly state. Inaddition, due to the platform as well as a number of handheld terminals for a varietyof broadcast, micro video requires a unified video format to play, so that themicro-video can be transmitted from a large number of media. And micro videoadvertising is in the initial stages of development, the themes are no specificrestrictions on the form, became some poor-quality micro-video advertisingopportunity. How to create a set of producers, industry standard micro-videoaudience, operators can be recognized, for example, economic interests or socialbenefits, quality or product launches, how to balance the ideological orientation andadvertising effectiveness also become an urgent problem.Micro Video video clips complete story specializing in new media platformsplay a complete planning and system production system support. New mediaplatform is based on mobile telecommunications and broadcasting the three majornetworks to be able to play video computers, mobile phones and other mobileterminals. Video intuitive, vivid, reaching the advantages of the high rate of the microvideo its dapper form PFP sensational story to attract Internet users to share, reprint,repeated viewing, an important platform for businesses to promote and enhance thebrand image.The video industry is just emerging UGC micro video industry mainstream,but its business model unknown long video alternative. Now been rising in tandemwith the impact of purchase of TV drama copyright fees, we again turned theirattention to the micro-video, be regulated on the basis of the UGC and guide its higher quality content, theme into the system, to better cater to the audienceviewing habits, and thus digging its commercial value.Video from the2005micro fortune for a Steamed bloody "Today, the networkmicro-video experienced a metamorphosis from entertain to commercial operation.Micro-video is set to market, the birth of the era of network multi-media andaudience demand products, development and prosperity of the micro-video, youneed to have adequate financial support; commercial operation, industrialmanagement, will enable the micro-video most a molding media forms side by sidewith traditional media, the new force of the cultural industry.Micro-video advertising effect is attracting external capital to join, however,the micro video for the movie seems to have deeper meaning. Director andscreenwriter is a scarce resource in the domestic film industry, in critic Zhang Xiaobeiseems, most of the well-known generation of directors from the Script Supervisorstart, the director is required honed from practice, and now the so-called filminstitutions the education system has been difficult to produce a good director,however, at the other end of the movie review and professional operation of blockingthe way to come out of the outstanding creators.This article is also from the above said points detailed analysis of themicro-video content targeting their profit mode. |
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