Study On Knowledge Gap Under Digital Communicatiod Environment

This Article focus on two things: First, combing the "knowledge gap"theory research,summarize previous theoretical research experience; Second,based on the experience ofprevious theoretical studies, combined with empirical data, the spread of digital eraanalysis of the phenomenon of the "knowledge gap".The first chapter is the introduction, this part is mainly elaborated the significance ofthe topic of this article, the main concepts, Institute of relying on the theoretical frameworkand research purposes and ideas. The part that the theory of the "knowledge gap" Afteryears of development, has been initially proposed improve a lot, so the definition of theconcept of the "knowledge gap" is not limited to the original assumptions, should be readin conjunction with the macro-and micro "knowledge ditch the research and specificpropagation scenarios in China, to a most appropriate definition of a "knowledge gap".The second chapter to collate and summarize the results of theoretical studies of the"knowledge gap" hypothesis. The part that, from a general point of view, the theoreticalstudy of the "knowledge gap" can be divided into two parts of the theory of the "knowledgegap" hypothesis proposed amendment and the development of the theory of the"knowledge gap" hypothesis. Part of the "knowledge gap" hypothesis theory proposedcorrection, this article introduces the traditional "knowledge gap" research study from themacro-sociological point of view, and expand from a personal level "knowledge gap", andtwo studies Summary and contrast, draw the "knowledge gap" should be a macroperspective and micro angle combination multidimensional consider "knowledge gap"Factors conclusion. Part in the development of the "knowledge gap" hypothesis theory,the article introduces the concept of the "digital divide", with the "knowledge gap" thesame strain relationship, and analyzes the influencing factors of the "digital divide".The third chapter analyzes the new changes of the era of digital communication,"knowledge gap". The article begins with a brief description of the previous "knowledgegap" phenomenon in the era of digital communication, for purposes of comparison toarrive at the new changes of the era of digital communication. On this basis, the part of the80network application behavior data as the basis of the empirical analysis, mainly from the "knowledge gap" in which the propagation environment and the "audience"perspective of the new changes. Article that the "knowledge gap" in which thedissemination of the biggest changes in the environment is the emergence of a new fieldof public opinion, this change to break the traditional media exclusion, help to solve beforethe era of digital communication,"objective needs" and "the subjective demand"completely out of touch phenomenon. And "audience" the end of the main changes in thelevel of education of low-SES groups has improved its environment for the growth ofacquired factors play a role in the socialization process and high SES groups closer, sothat with high SES groups knowledge gap, there is a reduced possibility.Chapter mainly from two aspects of the objective reasons and subjective reasonselaborated era of digital communication, the cause of the new changes in the "knowledgegap" phenomenon. Unique characteristics that emphasize the position of the dominantfactor of the social structure, and to80for the main audience, the article also elaboratedon the characteristics of the era of digital communication medium, it is these factors areinterconnected, and together form the era of digital communication "knowledge ditch"phenomenon two points of the new changes.Chapter forecast is made on the basis of the analysis of the new changes in the era ofdigital communication, the development trend of China"knowledge gap" phenomenon.That part of the emergence of a new field of public opinion, the audience changes, andnew communication tools, etc., are just the "knowledge gap" narrow the possibilities. Butthe impact of the "knowledge gap" factor is very complex, which many uncontrollablevariables, so "knowledge gap" is bound to be a system to study long-term project, not toassert that the era of digital communication at this stage "Knowledge Gap "will shrink.