Marketing Strategy Research Of 《U Life》at New Media Era

At the era of new media, media spread information and direct public opinions in many different platforms. From newspaper, magazine, broadcast, TV, outdoor media to portal website and social media platform, traditional media take a hit from internet. As a traditional media form, magazine still has a strong vitality in domestic market with its plenty of social resource platform and spread methods.The rapid growth of Chinese luxury market brings along a lot of fashion magazines, and the advertising market keeps growing quickly. Meanwhile fashion magazine market has entered a mature stage gradually and is close to high saturation. Magazines need to identify market segments. As a new kinds of journals, fashion life magazines hold space in market with middle class growing up in China.This article takes the fashion life magazine 《U Life》 as an object, analyses the magazine’s distribution, explains the fashion life magazines’market position and distribution character with relative theories and practices. At this basis, This article also carries on SWOT analysis deeply to the competitive situation of 《U Life》 in domestic market, especially in Southern China, finding its advantages and shortages. According to complicated media market and the magazine’s situation, the article totally expounds marketing strategy innovation, including advertising operation, distribution, integrated multimedia market, and so on.