The Design And Implementation Of Banking VIP Customer Segmentation System

Recently, with the quickly development of personal finance business, the competition of personal finance business has become fiercely among commercial banks. The banking VIP customers are of great help to the outstanding achievement of the bank who always have large amount of banking transactions. However, commercial banks tend to provide a unified service for VIP customers which are lack of targeted personalized services. The VIP customer segmentation divides the existing VIP customers into several different customer groups according to certain standards, which could provide differentiated services, prompting the commercial bank profits become maximize.The banking VIP customer segmentation system which aimed to further classify the banking VIP customers provides targeted services. This thesis analyzes the status of the banking VIP customer management and the significance of the VIP customer segmentation, and makes the exhaustive need analysis to the banking VIP customer segmentation. Based on the data mining theory, the thesis proposes two different VIP customer segmentation methods, respectively statistics customer segmentation and clustering customer segmentation and establishs the corresponding VIP customer segmentation models. After detailed designing the functional architecture of the banking VIP customer segmentation system, we give the complete system design. Then, by using the SQL Server Database and C#programming language, we finally realize the VIP customer segmentation system.In the system design process, through studying the statistical and cluster analysis methods, we propose segmentation models which based on statistical methods and clustering methods and achieve the detailed design and implementation of the two models, last, we achieve the Banking VIP customer segmentation system. In the paper conclusion part, some ideas about the design of the banking VIP customer segmentation system were introduced for improved further work.The banking VIP customer segmentation system aim at the high-end customers of banks, which is a further targeted classification evaluation system. Through providing better and personalized services for banking VIP customers, the bank creates more profits. Not only in the practical application and theoretical studies, there has been a strong significance.