The Local Governments Network Image-building Research

The image of local government as a special kind of social resources, the local government’s appeal, influence, cohesion plays a very important role is to decide whether the local government goals, intentions, tendencies can be public to accept or how much,an important factor. The implementation of the local government is a central strategic decision-making, is the operator of the specific policies, its image in the eyes of the public directly to impair public confidence values, organizational structures, public policy, political identity, affect the administrative efficiency of government functions use and establish political authority. Good image of the local government network is owned by a local government resources and intangible assets in the rapid development of network media, the role of local government effectively play an important prerequisite. The overall popularity of the Internet image-building for local governments to provide a new perspective and ideas, can sometimes play a word and prosperous, a word about the role of the state funeral. To this end, the local government network image-building has great practical significance and application value.Start from the concept of the image of the local government, the propagation characteristics of the network media, the questionnaire understand the status of the public awareness on the image of the local government and local government network image shape, further analysis of the local network media.the image of the government to shape the problems and the opportunities and challenges facing. The example argument shows the last section of the article discusses the government information disclosure system, strengthen the construction of government within the ranks and strengthen the people-the image of the government building, combined with the reality of practice has achieved good results, trying to build as much as possible for the image of the local government make some more targeted, workable proposal to explore the local government building, and network media benign communication mechanism.