Discussion On The Modeling Of The Image Of Female Anchor Through Costumes Visual Communication

CCTV News Broadcasthas turned out to be a symbol of authority as an essential news programfrom our nationalTV station. It has also led itself into Chinese people’s daily life. Nowadays, heateddiscussions, both from academic groups and folks,cover all kinds of changes of CCTV NewsBroadcast. Anchors earn vast attentions from mass audiences by their special identity, which isbetween celebrity and ordinary people. While symbolized, they present the image of dignity, grace,amiability, placidity,sententiousness, sedateness, etc. Image of female anchors is the primary focusof this essay. With the evolving decades, their group image changes in aspects of profile,pronunciation and intonation, as well as costume. These tiny and unnoticeable changes may findtheir root in fields of politics, economics and culture. This essay takes costumes of female anchorsof CCTV News Broadcast as research sample to discuss the modeling effect of costume’s visualcommunication on image of female anchors.The creativity lies in taking the changes of female anchors’ costumes over30years as context,and discussing the internal bond between female anchors’ costumes and image creation, as well asimage and show, from visual communication and symbolism of costume. By analyzing thedifferences and similarities over factors like style, color, texture from various decades, this essaytries to inductively find the correspondence between costume styles and female images’appearances, draw the conclusion about how image of female anchor is created by costumes, andexplain what kind of social significance and aesthetic value costumes has conveyed in masscommunication, with a deeper understanding of the social roots in them...