Study Of CCTV "News1+1"’s Features And Development

This paper studies CCTV News Channel TV news comment "News1+1"’scharacteristics, the bottlenecks and development. TV news comment as a medium oftelevision programs with the voice of the flag, not only to report the news anddissemination of information, but also to guide the social public opinion, for thesupervision of public opinion, in China the current social undoubtedly plays a veryimportant role. The "News1+1" began on March24,2008, immediately causedwide social concern, being the CCTV columns ratings rankings."News1+1" both intime and in a comprehensive, objective and fair for the public to provide informationand comment. Such as "China high iron: rebuild trust!","earthquake relief have big"and "China-Japanese friendly round table", and so on. Therefore, the "News1+1"development is of great significance.After10months on CCTV News Channel’s TV news comment "News1+1",174issues of the watch and investigation, the author analyzes its extensive deepcontent, flexible form, the characteristics of the high standard of the host, and pointsout the development the insufficiency, provide the long-term development path.Among them, and analyses "News1+1" of the characteristics and development. The"News1+1"range of topics based on domestic, scan widely international, and withhard news for the fulcrum, compared with other similar programs, reflect the broadsocial concern. And, the program in the "live" the way for the most the timelinessnews reports published depth and efforts of both original opinion, formed their owncharacteristics and won extensive praise. In addition,"News1+1"also stressedflexible form. Brand in shaping the program of the brand process plays an importantrole, both improve each other. Although the "News1+1" program has made someprogress, setting up its brand value, but it still exist deficiencies. According to theshow’s shortcomings puts forward four Suggestions, including training more of thehost, strengthen an expert-like program and audiences interactivity, convergednetwork media and brand building, thus forming features competitiveness. Hope to"News1+1" promote the development.