The Network Broadcast Programming Competition Strategy

The so-called programming refers to be broadcasting the programs ahead of schedulearrangement and combination, make into different groups show airing process. The goal is tohave a strong demand of audience favorite program, through ordered arrangement in the mostsuitable time slots are provided to the audience. The content of the comprehensive program,can achieve the limited radio resource to maximize the benefits, to optimize the allocation ofresources environment so that the audience get the best listening effect, make the program toget the best rate of listening.The development of network broadcasting in China from1996tonow have more than10years of time. But the development speed is not fast. Remove thetraditional radio stations online, at present our country network radio about the number morethan200, incomplete statistics, at present in our country, the highest average daily Internetradio audience number only110000people. Daily listening when the length of80minutes.Which produced independently of the network broadcast listening is not always ideal. Part ofthe site such as Tencent QQ radio is offline, Netease and other stations also stop update.Internet radio has now developed to a number of problems have to be resolved when the seekmethod. In the broadcast media rapid development today, there have been new changes, newprogramming concept has also brought the development of broadcasting in new situation newcharacteristics emerge in an endless stream, this also for practitioners of the job raised newrequirement. One of the most important problem is in the broadcast program service object,requirement in the program operation process, in order to more scientific ideas and ways ofanalysis and design.It was predicted that:"the future of network broadcasting should not haveready-made programs, while only constitute a program element or material. Hithertounknown program will be from the new combination of resource of talent showing itself.""Due to the digital information order disorder, online radio show with unlimited replication andcombination function, thereby completely eliminating the broadcast media at the time of themandatory, so that the audience truly nonlinear listen". To offer information for the public inthe process, to make the appropriate operation. In the comprehensive use of a variety ofmaterial process, so that the audience through the appropriate information to the access point,the broadcasting program information content links and expansion, with the help of somespecific network software and program broadcast page to maximize the amount oftransmission network broadcast highlights.