Design And Implementation Of Telecom Marketing Management System Based On J2EE

With the increased competition of the chinese telecom market, telecom companies in the process of transition from a seller’s to a buyer’s market, only the continuous improvement of market management capacity and management level, we can maintain a proper share in the fierce competition in the market. Telecommunications network hardware facilities, the gap is getting smaller and smaller, the competition is mainly reflected in the quality of customer service, telecom operators will become the business model and service system oriented to customer value orientation and consumer psychology from business value center "to "customer-centric"."Therefore, the application of advanced technology to improve enterprise management level to a letter operating companies gain a competitive advantage key.J2EE technology is advanced, mainstream enterprise application platform, more and more developers to use the platform technology. by using J2EE technologies to build enterprise information system can shorten the development cycle and less input of resources to design and build enterprise-class applications. It enables the system is safe, reliable, rapid development, and stable operation at the same time, it is also easy to extend, cross-platform, high performance, and other excellent performance. MVC model, including views, models and controllers, a business logic and presentation logic separate design mode, which increases flexibility and reusability of software design, struts is to achieve the best MVC framework embodies. Marketing channel management system is based on J2EE technology and the development of Java technology and jsp technology, enterprise-class EJB technology in the the STRUTS framework of to build market analysis and management software platform. Telecommunications enterprises through the platform of marketing activities, marketing channel management and marketing cost control.Marketing channel management system as a means of marketing, targeted marketing personnel, that telecommunications enterprises to improve value for money, the system using the process design is reasonable, easy-to-use plays an important role in the telecom marketing management work. system construction at this stage should focus from service in the back-end management and front-end services to meet the basic needs of the front-end staff, and taking into account the back-end data management applications, the full sense of production management system.