Portal Channels Of Science And Technology Research

Currently, science and technology accelerates the development of Internet technology. Whereas Internet technology propels the rapid improve of science. The fast-growing Internet is bound to be best media in Chinese science popularization for its online features. Hence, the tech channels of comprehensive Chinese portal sites become an important and distinctive competitor in attracting the audience. Thus tech channels also undertake a great work of disseminating scientific knowledge and universal education.As mentioned above, the tech channels of comprehensive Chinese portal sites play a great role in the present tide of science and technology. The sampling statistics of the contents of Tencent, Netease and Sina’s technology channels show that the three sites share similar characteristics. They convey large quantities of information but mostly specialized in technology. They collect diverse but non-authoritative sources of information. They are commercialized with recessive ads flooding. And their information, concerning wide variety of fields, is not professional enough.The writer anticipates the consequences of the aforesaid characteristics. Technical information will prevail over scientific information, causing the deviation of the main emphasis of tech channels. The hardness to distinguish science and technology will confuse the audience. Commercialization of science and technology will mislead the general audience. Analyzing the performances and influences of these tech channels, the writer concludes four causes. First, the contents of tech channels have been altered and the audiences consequently shift their interests. Second, though these websites are with various revenue models, they all rely on capital. Third, the network media are in weak position in gathering news. Fourth, the absence of supervision and punishment measure militates.The writer suggests the tech channels of portal sites to do like the followings. First is to enhance the readability of their contents. Second is to join hands with relevant science sectors. Third is to empower network media to acquire equivalent interview rights with the other media and to give more regulation. Last is to publish public-service ads instead of commercial recessive ads. After that, the tech channels of Chinese portal sites will be, virtually, to give universally scientific education throughout the country.