Review Of And The Linkage Effect Of The Newsprint

China publishes a huge amount of book every year, the total amount even was the first place among the world. While compared to the base population of China, the sales volume of books is extremely micro. Actually reading is the most important value of building the national spirit and national quality. Therefore, the significance of the book review, is likely to be indirectly concerning a national quality and the spirit, should be paid enough attention. The Shanghai Review of Books using a popular style of book reviews,aim to attract readers to foster a reading atmosphere, and finally to promote the development of the entire society. The research focused on the Shanghai Review of Books, is not only able to summarize its successful factors to provide practical experiences for the other newspaper book reviews, but also can provide a new cultural way of development for traditional media to explore.The first chapter of this paper introduces the audience positioning, successful experiences of Oriental Morning Post and the reason of building the Shanghai Review of Books. And the second chapter focuses on the basic facts of the Shanghai Review of Books, such as its birth, positioning, editorial concept and so forth. At last, this research would summarize the successful factors of the Shanghai Review of Books.In the current society, how could newspaper and bookreview find a new cultural survival way to enhance their own cultural influence? I suppose the successful experiences of the Shanghai Review of Books could answer your question.