Design And Implementation Of Multimedia Advertising System

With the rapid development of wireless Internet technology, various kinds of wireless Internet-based business and application are increasingly widespread, notably the application with a combination of multimedia technology. This article, with the actual business application of an advertising company as the background, designs and achieves a multimedia advertisement distribution management system with its management based on the3G/GPRS network, aiming to achieve the unified centralized management and networked distribution of multimedia content and information, the automation and networking of the play terminal management, the human-computer interactive query of advertisements and information at the player terminal, and the integration of the community information distribution function.The network multimedia advertising system integrates database, networking, multimedia, embedded technology and other technologies into one system, where the operation management platform uses MS SQL SERVER as the central database and the user’s common management is realized via the B/S mode web-based management server; real-time monitoring is achieved via the TCP protocol-based online communication server; WINCE system-based embedded equipment is used as the multimedia player terminal, which features interactive query functions, manages files based on XML lists and can be updated through multiple ways, including networks and USB disks.This project has completed its trial run in the actual operating environment, showing that the system meets business demands, works in good condition and is safe and reliable. As the network multimedia advertisement distribution system is a specific application of digital multimedia information distribution system in the field of media, this article has certain reference significance and application value for multimedia information management, digital signage and other applications.