The Research Of Guiding Design Of Women Shopping Website

As the Internet increasingly wide range of applications in the life, the rapid development of e-commerce, and as more and more people accepted. Experiencing nearly a decade, the development of e-commerce is from early growth to maturity. E-commerce constantly is testing the new mode of operation. Female users as a major consumer of network are the object of that business concern. There have been all kinds of e-commerce sites that mainly sale women’s products in the Internet industry. Women’s e-commerce site only firmly grasp the user, the website in order to win in the fierce competition in the e-commerce site. Website development more loyal users to be able to get more space for development.Guiding design as a multidisciplinary discipline theory, it aims to attract the users’ attention and guide the user to complete the purchase behavior. However, most of relevant theories focus one the subjects based on the new site users, lack of research from the perspective of user behavior in this area. Especially, there is lack information that behavior of female online shopping available for inspection. The thesis aims to introduce female shopping behavior into guiding design of women’s e-commerce. By the analysis of female impulsive shopping behavior, the thesis fide website guide factors that affect female shopping behavior. Looking for ways to increase the volume of e-commerce website, it will provide a broader development direction to the guiding design of female e-commerce.