Sweat Evaporate Teil Home Club Member Management System Design And Implementation

Since the1900s, various kinds of marketing modes are introduced into China in succession, such as e-mail marketing, database marketing, green marketing, service marketing and relationship marketing. And membership marketing is also one of them, and it has begun to show itself gradually out of various marketing modes. Its marketing idea of improving customer loyalty, occupying market competition commanding height has been widely accepted and applied by many merchants. The Membership Management System born with membership marketing mode is an IT system used by enterprises to effectively manage their members.By The Membership Management System, an enterprise can record data of all member customers, know their hobbies and interests, consumption features, and intentions and needs. At the same time, they can provide the members with personalized service of high quality, to satisfy their needs. Membership management system can also provide reliable marketing research data for an enterprise’s product development and its career development. It’s a useful and indispensable tool for an enterprise’s business operation.For the time being, The Membership Management System has widely been used in such service industries as catering, hairdressing and beauty, SPA clubs, property management, training, parties, hotels, supermarkets, KTV entertainment, touring, logistics, dry cleaning chain stores, and ticket business, and becomes a new high-tech management mode for the merchants in above industries to quickly and effectively attract and grasp their consumption groups.The thesis mainly discusses how to study and develop a membership management system based on B/S mode with which the chain stores can be managed. To develop the system, we take the structure of Struts+Hibernate3, the technique of MySQL data base, the idea of software engineering, the method of object-oriented programming approach, and the guiding ideology of three-layer structure.Muzijia Membership Management System is specially designed and developed for Muzijia Khan Steam Room of Deyang. However, such software as The Membership Management System has a character of common software, and the company may develop into chain stores, so this system is flexible in realizing the goals. That is, on the one hand it is to satisfy the customers’needs and ensure the system’s safety and stability, to integrate seamlessly with the company’s business mode. On the other hand, it will be developed referring to the criterion of same products on the market, to be probably used in such service industries as catering, hairdressing and beauty, SPA clubs, property management, hotels, supermarkets, logistics, dry cleaning chain stores.Comparing with same systems on the market, Muzijia Membership Management System specializes in taking three-layer structure with B/S mode, working only if there is internet, no need of installing software, real time synchronization for data in all chain stores, supporting all kind of cards including magnetic card, bar code card, ID card, and non-contact IC card, supporting mobile card swiping and hand card swiping, supporting online recharging, plug and play swiping device, online backup and downloading the backup, humanized function interaction interface, customers’customizing their own layout including the logo, copyright information, and title, providing powerful function of journaling, to serve for enterprises’managing and decision-making.At first the thesis introduces the background of developing the system, and expounds relative techniques used in the course of developing the system. And then it makes the need analysis of the system, and talks about its designing, realizing and testing. At last it makes a conclusion and prospect of the system.