The Value Orientation And Social Effects Of MieroBlog Opinion-expression

The MicroBlog, from the date when it landed in China, has been seen as a newplatform for expressing opinions in the network society. All the characteristics such asthe fragmentation style of the writing, the real-time speed, strong interactivity of theexchange mode and the various distinctive means of expressing in the process ofexpressing the opinion, make it an important part in the opinion-expression system ofthe network.The MicroBlog with its features of terminal diversification, easy operation and soon, has become an extremely important platform for exchanging and transferring theopinions in the network. Many of the MicroBlog users release huge quantities ofMicroBlog information every day, in which there is pluralistic value orientation thatincludes realizing the psychological satisfaction, spreading opinion, appealing the selfright and paying attention to public welfare activities.The causes leading to the fact that the MicroBlog displays the Pluralistic valueorientation in the process of opinion expression are coming from various aspects,mainly of which are related to the spreading orientation and the social environment.The causes of the Netizen class mainly include professional differentiation, agedifference, economic reasons and difference in educational degree etc; the causes ofspreading orientation lie in the limitation of information communication, deviation inself transmission and the aggregation effect of the network users; The causes of thesocial environment mainly lie in the unbalanced development between the urban andrural areas and the obstructed channel of traditional opinion-expression and etc.The pluralistic value orientation delivered from the mass information of theMicroblog opinion-expression will inevitably rush out of the virtual network worldand finally will form a feedback to the social reality. Therefore, the pluralistic valueorientation from the MicroBlog opinion-expression will produce certain social effecton the real world, positive or negative.The positive effects that the MicroBlog opinion-expression has on society mainlylie in those aspects such as: it can prompt opinion-expression channel multipliableand convenient; it can make the public come closer to the truth; it can enhance theconsciousness of right of the public; the grassroots become the main force of networkopinion-expression; and it can promote the pluralistic development of public assistance channel.The negative effects of it mainly rest in the following aspects: the opinion in thenetwork doesn’t stand for the opinion of the public, which is easy to cause theimbalance of information; false information still exists and we have to be vigilant; thepublic’s aggregation effect easily brings out "group polarization" phenomenon; a largenumber of rubbish information is rampant in the network, causing the waste ofresources.The MicroBlog comes out and is developed complying with the requirements of thedevelopment of network times. As an important platform for opinion-expression, to acertain extent, it is promoting the development of our country, but there are still manyproblems to be solved and perfected in the process of its development. On the whole,the existence and development of the Microblog of our country has profoundsignificance on the development and progress of the whole society.