Electronic Newspaper Format Design Analysis

With the rapid development of information technology, traditional newspapers are facing unprecedented challenges as well as opportunities. Among all kinds of form, the best one is electronic newspaper, which now draws more and more attention.Besides the fierce competition with each other, the electronic newspapers also have to face challenges from websites, radio, television, electronic journals, native online media and etc. While the content is the key to win. the cost also should not be underestimated. With the increasing similarity of content, layout is crucial to attract readers, which not only help to improve the click rate, but also influence the reader to make the decision whether to pay for the subscription or not. Electronic newspaper enhances their competitiveness by changing the layout, with a minimum of structural adjustment, to get the largest market efficiency.The importance of layout design become increasingly apparent, many electronic newspapers have made a useful attempt. Related researches now more focused on the network news practices, new media, and mostly on the design of the traditional newspaper web sites. Layout of electronic newspaper is not yet covered.Electronic newspaper development experienced the early electronic (network version). PDF version, the website version, digital version, and right now the stage of flat-panel version. Now electronic newspapers become more and more diverse. In addition to content optimization, layout is also continually improving.The electronic newspaper layout must be based on reader’s needs, easy to read. The actual implementation is constrained by contents, technical barriers and cost. Nearly20years of practice gradually formed some of the more obvious features on layout design in3aspects:easy to read, compelling and interaction.Easy to read is the starting point, illustrated in module design, navigation design. To be compelling, following are needed:picture choreography, multimedia integration, and image design. Interact is the attraction, including the design of an interactive forum and services designs, the former is for the convenience, the latter is to emphasize the unique value...