Research On High Involvement And Low Involvement Crowd Customization Preferences On Android System

This study is based on the Android system in order to learn moreabout Android system, user involvement, user motivations to explore thesystem user-defined preferences as well as behind the reason. As thedifference between the level of involvement in the design of thequestionnaire through theoretical study and user interviews, ZaichkowskyInvolvement Scale distinguish the basis of population, theme, applicationsoftware, security, desktop files, network settings through the system sixaspects investigated the level of involvement the crowd self-definedfunction preferences as well as the reasons behind custom motives also beconsidered. Come to the level of significant differences in involvementcrowd by statistical analysis, the following conclusions: the highinvolvement people are frequent users of mobile phones, he will phonebased on self preferences and make the appropriate adjustments, mainlyfor desktop files are arranged according to their own needs, and thus moreefficient use of the file. High involvement people is the pursuit ofindividual users, therefore, he will be in out of curiosity, try to downloadthe latest system, at the same time they download function also preferintegration, not only is the theme also includes a series of class lock screenfunction. The high involvement populations pursuit of cost, they willpromptly turn off WIFI or GPRS to reduce unnecessary network trafficcosts. Low involvement crowd but not involvement, but do not carewhether by shutting down the network to reduce unnecessary costs. Highinvolvement crowd behavior causes custom settings is so easy to use,functional satisfaction and a sense of smooth operation. High involvementof people in the four factors of motives, are significantly higher than the low involvement crowd, they have stronger motives drove them customsettings.