Microblog Application In The Enterprise Marketing Communication

Microblog has become one of the most widely used application tools. In foreigncountry, represented by the twitter microblog site, it has become an enterprise marketingchannel. The domestic front, more and more enterprises pay much attention to socialnetwork marketing, like instant messaging (IM), blogs, social networking sites (SNS),microblog. They promoted the interpersonal communication, also reveals the value ofmarketing platform.However, apart from a few enterprises successed, most enterprises in china havelittle effect. Compared with developing over5years in abroad, microblog is still a newthing in china, microblog application is just in the initial stage of exploration. This articleanalysised the value of microblog application, and combined with the current applicationsituation, put forward an enterprise application microblog marketing communicationstrategy, hoping servicing the enterprise.It has six chapters. Starting from the research background and significance ofresearch, the first part summarized the current situation of microblog research anddevelopment in domestic and foreign.Then, explained some main concepts, classified theapplication of micro-blog types.At the fourth chapter, by analysis current enterprisemicroblog application status, point out the problem of existence. Therefore, in the lastchapter, enterprise microblog marketing strategy, as a solution, has been preliminaryformed.