The Moral Deficiency And Reconstruction Of Media In The Covert Coverage

Covert coverage refers to a kind of interview which means the reporter should hidehis own identity and objective. For many years, this kind of interview method had wonmany reportors’ hearts because it can gain much more true and dramatic informationthan public interview. As an important tool in media supervision, covert coverage wereused frequently in reports related to scandals. However, as a double blade sword, whenit is used properly, it will greatly satisfy the right to know of audience, and play animportant role in media supervision; but when it is used improperly or it is usedexcessively, it will raise a lot of problems related to law and morality,.With the journalism competition intensified, many media are thinking someeffective weapons to enhance the circulation, audience ratings as well as click ratings.Covert coverage is one of the secret weapons. So for a long time it becomes a kind offashion and hobby, and as a result it comes the abuse of covert coverage. In the covertcoverage, in order to make sensational effect, some reporters use illegal hidden cameras,illegal hidden tape recorders too frequently without analyzing the type of the events andthe significance of the story, it brings bad effects to the society.The author of the paper believes that the absence of ethics in covert coverage hasdeep political, economic and cultural causes, etc. while the abuse of covert coveragewill not only corrode the news team,but also will damage the credibility of media, andbring serious results. This paper is aimed at analyzing the performance, reasons andhazard of lost of morality in cover coverage from the perspectives of journalism,communication, ethics and psychology, and trying to discuss how to use covertcoverage properly. I hope media workers can examine the press morality disciplineagain, control their owner behaviors, and use covert coverage within the limit oflegislation and morality, to let the covert coverage act as an important strength in publicsupervision.