The Prevention And Punishment Of The Anomie Of TV Shopping In Our Country

TV shopping, a burgeoning non-store,emerged in USA at as early as the end ofthe60s in last century. After having developed for over fifty years, TV shopping hasentered every household. In our country, TV shopping accessed the market in the90sin last century and has become a new choice for the customers during the ten years orso until now. It sells commodities through audio and visual combined promotionmethod. And the customers purchase the commodities by telephoning. In this way,TV shopping provides the customers with the convenience of “buying things athome”.But because the profit margins are big, the commodities are of different levels,the effects of certain goods are exaggerated and the after-sale promises are hollow,TV shopping industry is in a state of anomie and has been detested by manyconsumers. When this industry is in need of a boost and a credit raise, the operatorsand consumers have become urgently concerned about how to prevent and punishthese problems of anomie and about the development and future strategy of TVshopping.On the basis of analyzing the current status and problems of TV shoppingindustry, the article looks into the reasons for the anomie and then proposes somemethods to prevent and punish the anomie, e.g. establish consumer platforms andapply both self-regulation and supervision. The article also gave an outlook on thehealthy and positive development of TV shopping according to some fresh cases.