Research On Interaction Between Videoland And Audient In New Media Situation

New medium situation means an circumstances formed by junior mediums suchas mobile phone&iTV&Podcasting, especially with the influence from mediaconvergence. Traditional medium as Television broadcast on public in uni-directionalway, while personalize interact-communication pushes forward the tendency. TVprograms including news report turn into subtle and deep-going transformation.This article is base on fundamental communication theories, media managementcontral, journalism principles, adopt mentally analyze as main research approach,aswell try to describe what effect new mediums bring to traditional TV services, themajor influence is interaction between people and media becomes much moreimportant than anytime. Had better this article avails normally media operation.This article firstly describe new mediums’ characters as well as it’s contentfeatures, and discuss on media convergence procedure, make a conclusion thatinteraction is the essence of new mediums,the same time superior need of audients.For news report is the upmost function of television media, this article discourseon several practical strategies about how television news report responses on theattack form new mediums, such as increase timelines or carters to masscult, and theInternet is an abundant origin for TV programs or the best way to widespread them.During material analyze to talent-show and in-depth news, indicates that expressrequirement and independent critical thinking of current receivers promotes to ahigher level, so we would better make some relevant change to televisionentertainment and news programs.Touch upon the way people utilize on-line video resources, this article takesPodcasting as example, point out that television institution should obey the rulepeople calls more personality and interaction in TV application. And the samemeasure should be carried out in television institute and native receivers’ relationshipwork.