Excitation And Resolution: Research On Media Reports And Campus Sudden Violence

The diversification of stakeholders, diversification of interest demands andinterest conflict dominance in China’s transition have made unexpected events happenfrequently, which have been extended to primary schools, and even kindergartens.Only in2010, there were a series of campus events which happened in Nanping Cityof Fujian Province on March23rd,2010, Hepu City of Guangxi Province on April12th,2010, Leizhou City of Guangdong Province on April28th,2010, Taixing City ofJiangsu Province on April29th,2010and Weifang City of Shandong Province onApril30th,2010chronologically. The frequent occurrence of campus events in such ashort time made academia and industry not only begin to criticize the offenders’ evilnature and media ethics, but also to reflect the topic of “people are basically kind”.Based on this, the author took “Campus Event" in Taixing City of JiangsuProvince as the case, and conducted a field research which was carried throughquestionnaires and interviews in Taixing City. With the in-depth analysis of this case,the author explored the audience humanistic psychology of campus sudden violencein current society and the influence of media reports on the audience humanisticpsychology. The study is divided into the following five parts on the hypothesis of“people are basically kind”.The first part is an introduction. In this section, the author listed the academicresearches systematically and made a review of them. The review refers to audiencepsychology and guidance in emergency, emergency reports in the perspective ofaudience psychology, humanistic interpretation in emergency reports and researchesabout humanistic enlightenment and dissemination. It also expresses the problems,significance, ideas and methods of this study.The second part is related to the concept and case analysis. By understanding theconcepts of audience psychology and group psychology, the author defined andstratified the concept of audience humanistic psychology in this study, and thenanalyzed the case of “Campus Event” in Taixing City of Jiangsu Province deeply.The third part summarized the characteristics of audience humanistic psychologyand its exemplification in campus sudden violence. The author interpreted theaudience humanistic psychology from three aspects: born with kindness, vary with time by, and occur under events, and explained the exemplification of audiencehumanistic psychology in campus sudden violence with a dialectical thinking.The fourth part reflected the media report of “Campus Event” in Taixing City ofJiangsu Province in the perspective of audience humanistic psychology and analyzedthe resolution problem of audience humanistic psychology in campus suddenviolence.In the fifth part, the author probed the strategies to excite audience humanisticpsychology in campus sudden violence based on the theory construction of audiencehumanistic psychology above.