Study Of Microblog Communicators Under Critical Perspective

In China, Micro-blog g has being developed rapidly. As the representative of the Sina web portal, micro-blog has become the "upstart" that attracted nearly300million users by its convenient approach of using, function of sending and receiving message in fast speed and communication mode of bidirectional interactionThe paper put sina micro-blog communicator as the research object, which can be divided into personal micro-blog communicator and organization micro-blog communicator in the base of media cultural theory of medium environment. The study found there are just30million active users of300million users, and their content is trivial and lack of meaning. Then, the reality of the popular users’authentication and the reliability of the resources also became doubtful. As the result of different strength comparison, the micro-blog communicators’power and status are not equal so that arose the division between "strong node" and "weak node". In this situation, medium is the metaphor. The communicators showed their anxious mood in micro-blog’s content, aging tendency has also appears and the entertainment-oriented change make the contents and forms turn to shallow. On account of weak content and strong technology, micro-blog’s communicator become subservient to technology.There is a murder event of Yaojiaxin happened in2010. The trial draws many attentions of many aspects. There is such communication phenomenon of all sorts of argument, unsteady emotion of the micro-blog communicators and the internal differentiation among opinion leaders appears in the process of the event. And the situation reveals the complication of ecology of micro-blog’s media communication, In Yaojiaxin event, the entire prior to the judicial trial activities of masses in micro-blog obstructed the judicial procedure justice. Strong emotional pouring make groups into a frenzy, and formed a "mob" that the persons’vision become narrow and lack of tolerance. After opinion leader went to follow the guidance of "the multitude", the influence of the direction of the event tend to the dangerous cycle of violence with violence including "with public opinion to kill our companion" and simple emotional intensity. Even though the micro-blog communicators’and media had rethink profoundly for the event afterwards, as the fast operation mechanism of micro-blog and the possibility of the next group events exhausted public attention, we can’t ensure people could learn lessons from it.