Between History And Future:the Prospect Of China’s Digita Audio Broadcasting

With the development of the science and technology, the Digital Audio Broadcasting is the tendency of broadcasting. It is the third innovation of the broadcasting career. According to other countries whose broadcasting career are more mature, the Digital Audio Broadcasting will be the best way of broadcasting career. For our Chinese, the development of digital has been used in the television industry. It is obviously that in the future this technology will be used in broadcasting also. To analyze the way of Digital Audio Broadcasting development is our duty.The characteristics of Digital Audio Broadcasting are more radio station, more needed programs, and more media convergence. It demands the media more specialized. And the Commission is also needed. This article discusses the new characteristics of DAB. And try to find a way to face this new situation.Compare with Chinese, the broadcasting industry of USA is more mature than other country. This article explores the winning way of the American commercial broadcasting. The successful experience has a very important reference for the Chinese broadcasting development.This article also discusses the new characteristics of DAB, the commission of the broadcasting industry, the audience market survey and so on. How to distribute the program resources and to operate the channel is also mentioned.To face the coming digital age, we should study the future radio market. That is the only way to make the broadcasting career develops well.