New Media Environment Of Government Image Communication Research

With the rapid development of modern science and technology, appeared in spreading way and the content in the form are newspapers, radio, and television traditional mass media of new media, is mainly based on the Internet and mobile phones and the birth of the blog, micro bo, network television, network newspapers and mobile phone text messages, mobile phone news, the mobile phone TV, etc. Compared with traditional media, new media has incomparable advantage of strong, not only affect the people way of receiving information, also affects the entire media industry structure change, at the same time for the image of the government have great influence on the spread.This thesis of new media environment and the government image related concept, this paper expounds the traditional media environment of government image communication and the characteristics of the face new media environment problems appear, analyzes the reasons of the problems and new media environment change the conditions of the government image, in the image of the government finally summarized based on the experience of spread, put forward the new media environment government image strategy.The media environment changes, new media from largely weakened the government spread the advantages of traditional, how in new media environment change in our own ideas, and satisfy the demand of the public information, guide the social public opinion, and carry out the public to communicate effectively, to strengthen the supervision of the media, to create a healthy and orderly media environment become shape the image of the government of the key.