Research On "Street Snap" Phenomenon From Perspective Of Communication And Cultural

In the complicated, majestic and grand cultural garden, a flower bud called "Street Snap" waiting to boom, perhaps when some people still do not know what is "Street Snap", this new culture has been widely circulated on the network. Now talk of "Street Snap", people who have surfed net probably are not alien, and the majority of young people and "fashion" are its loyal "fans". With the growing popularity of the Internet, all kinds of culture are emerging one after another and developing rapidly."Spoofing" culture,"Cottage" culture was all fashionable for a time, and a variety of network buzzwords caused a certain impact to the traditional culture. As a cultural phenomenon that grew up with the Internet,"Street Snap" has not yet entered the vision of researchers on the mainstream culture, but its influence on young people should not be underestimated. How has "Street Snap" culture been born, how has it been prosperous, it’s spreading in what form, what’s the content, what kind of narrative discourse it has used, and what kind of ideology traces it has penetrated, which are highly valuable to academic research and theory exploring.However for this thriving cultural, the existing research is extremely limited. In view of this situation, this article is on the "Street Snap" culture taking an interdisciplinary cultural interpretation, performing a comprehensive analysis of the development status, the social cultural context of its rise, and study the construction of ideology through the interpretation of the content of "Street Snap" in the dissemination process. Also the author carried out critical analysis learning from consumerism, feminism and other theories of cultural studies, and finally analyze the developing bottleneck of "Street Snap" from multiple perspective, and explored the future countermeasures, in order to provide theoretical reference for the later, and provide a practical reference for the development of "Street Snap".Concretely speaking, this paper is divided into the following six sections:Introduction is the first part, firstly introduces the research background and significance of the research, and then provides an overview of the academic research on the phenomenon hitherto, finally makes a simple description for the thread and methods of this research.Second part explores the social and cultural reasons of the development and prosperity of "Street Snap" through analysis to the developing process from the origin to this day. The pursuit of fashion promoted the origins of "Street Snap", the demand for entertainment which is stimulated by the rendering of mass culture motivated its development, and then in the postmodern context the need of the youth to dispel majesty expedited it to grow as a sub culture landscape.The third part analyzed content of "Street Snap" works on the website deeply, pointed out that the theme of "Street Snap" is fashion, it’s mainly on how to match or dress clothing to enhance their external image. In the propagation process,"Street Snap" has the coexistence of globalization and regional characteristics, that is, on the one hand,"Street Snap" trend sweeping the globe, which reflects the trends in the spread of the integration, on the other hand around the "Street Snap" is not only the different styles, and different degrees of openness, but also the difference from localization. The content also has visual cultural characteristics of photos predominating and stereotyped tendency. Finally the author made a detailed content analysis to micro blog communication of "Street Snap" in order to study its communication in the new field, and found that "Street Snap" conforms to the development of new media trends, and quickly occupied the field of micro blog, but its content is still not separated from personal fashion and the colorful dress installed topics.The fourth part made a cultural reflection and criticism based on the analysis of the content of "Street Snap" phenomenon, and inspected it from the semiotics, consumerism and feminist dimension. In this chapter, the author pointed out that the "Street Snap" constructed clothing as a symbol and this symbol highlights and stressed the significance of clothing, which manufactures identity myths and fashion myths, and the consumer ideology imperceptibly preaching to the public, and the highlight of the physical status and women gaze also reflects the collusion of the communication of "Street Snap" culture and Male Chauvinism.The fifth part put forward some suggestions based on the analysis of the malaise and advantages that existed in dissemination process of "Street Snap". The author pointed out that shackles of similar patterns, stiff form, lack of identification, and the uncertainty of legal standard existed. On the basis of these the author also put forward some recommendations on the future development, such as improving the creative production, activating form of works, forming the moral standard, striving for social identity, perfecting the legal provisions, as well as in the background of media convergence innovating development of new territory.The last part is a conclusion, the author emphasized once more the social significance of the existence of "Street Snap", reiterated presence of the consumerism ideology in its development and bottleneck in its realistic development process, but also confirmed the necessity of following the pace of the times and constantly innovating and breaking through, and looked forward to form the new "Street Snap" culture of eliminating the need to not sincere snapshot and rejecting the ideology traces,through the joint efforts of different fields.