Since New Century Our Family Education Books Popular Phenomenon Discussion And Analysis

Since the new century, the Chinese bestseller market gets more and more prosperous day by day, in the family education books realm, the bestseller as well continuously flows out now, this phenomenon leads to people’s concern and study. The bestseller not only plays an important role in the development of press and publishing industry, but also reflects the people’s value tendency in an era. Therefore, researching the bestseller and its bestselling phenomenon also has meanings in economy, politics and culture. This text aims to research the bestselling phenomenon of the family education books since the new century and deeply discuss it from multiple angles.There are four chapters in this paper. Chapter1gives the origin and meanings of the research, its main contents and methods, and makes an overview of the current research achievements. Chapter2carries on the bestselling circumstances of the family education books and briefly summarizes the bestselling catalogues. Chapter3probes into the bestselling reasons of the family education books from four aspects—the environment, the readers, the contents and the marketing. With the development of the age and the change of the family structure, Chinese parents attach an unprecedented importance to their children’s education. The proportion of the investment in the family education is ever-increasing, therefore the buyer’s market of family education books rapidly extends. The reform in publishing industry not only provides a good publishing environment but also hastens a group of professional planners so that the family education books can meet the readers’ demand in time. The reform gives rise to the ideology innovation in the education field, then the perceiving and deepening process about the educational idea is also the same process of enriching and developing the family education books. The important reasons why the phenomenon that the family education books sell best in the book market is so frequent are as follows, the constant innovation in the books content, the plentiful diversity in the books variety, and the press’ untiring pursuit in the books quality. In the media age, being clever enough to use great marketing methods to carry on the market operation and attract the readers’ attention is an important factor to the books’ best-selling. Chapter4gives further inquiring into how the family education books succeed to and accept or reject the traditional family education idea, also introspects the existing problems in the publishing of family education books, and reflects on the publication of family education books in future.