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An Analysis Of The Current Regional Businessmagazines In China

Posted on:2009-03-20Degree:MasterType:Thesis
Country:ChinaCandidate:J HeFull Text:PDF
GTID:2178360272494980Subject:Journalism
Abstract/Summary:PDF Full Text Request
During the past few years, the economy of China has developed up really fast. According to the dates of the year 2007, the GDP has been risen up to 2,466.19 billion RMB, which equals the growth of 11.4%. The rapid growth has also been shown in the field of Media Press, especially when seeing the dramatic development of those business magazines. Obviously, the Chinese Economy has become part of the global Economy, and has become more ripen than ever before. During this period, predictable changes of principles would become accessible, more and more benefits would be involved, finally, more attention would be drawn to the alteration of the capital market, including the effect caused by the shifts of various kinds of principles. It is predictable that more individuals would join the game of investigations, what they need eagerly is not only the approaches of getting the information of Economy, but also the significant rules of this game. When knowing what the majority have done, individuals would make up their own mind.When taking a look at these excessive business magazines, so easily could we find them with different names, such as "Business Weekly/Chinese Version", "Fortune", "Business Reports", "Business", "Chinese Business Man"..etc. Since July. 2004, had come the first business magazine that on behalf of the economic situation of provinces, which is the "Zhejiang Businessman" From then on, similar business magazines have started to shown on the market, such as "Jiangsu Businessman", "Anhui Businessman" and so on. All their reports are about the social appearances or famous individuals of these provinces, trying to do some promotion on the territorial economy.The "Zhejiang Businessman" magazine would be treated as the special sample on behalf of all those regional business magazines. By doing researches of those aspects such as situation, the self-evaluations and the management, while taking the analysis of the Chinese regional business magazines into account, finally could we reach the precept of bringing up the capacity of competitions. Hoping it could do some help to the development of all those current Chinese regional business magazines.
Keywords/Search Tags:Regional Business Magazine, orientation, United Structure, Brand, Capacity of competitions
PDF Full Text Request
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